SKYY Digital Media Group’s SPORTTU Signs MOU With Cuba Ventures to Provide Unprecedented Sports Media Platform for Cuba
NEW YORK, November 7, 2016 – SKYY Digital Media Group (www.skyydmg.com) is pleased to announce that its sports media technology vertical, SPORTTU (www.sporttu.com), has entered into a memorandum of understanding (MOU) with Cuba Ventures (TSX-V:CUV) (OTCBB:MPSFF) (Frankfurt:IJA2).
SPORTTU will be working with Cuba Venture’s wholly owned subsidiary Travelucion Media, to distribute news and content of Cuban Sports events, player profiles and bios, Cuban team facts and results, in the United States and worldwide. SPORTTU’s technology delivers sports fans across the globe a personalized web & mobile experience where fans can follow their favorite athletes, teams, leagues, or sports from around the world. SPORTTU provides fans and users with a content-rich experience complete with news, video, scores, notifications, and social interaction features.
The MOU signed between SPORTTU President, Juan Carlos Barrera, and Cuba Ventures CEO, Steve Marshall, will allow SPORTTU to work with Travelucion Media to power the online and mobile app for Cuba Sports with highly targeted Cuba centric sports content including legacy content of historic player facts, historic game results, historic league results, digitalization of key past games, and televised sports events.
Cuba Ventures, through SPORTTU, will also make available live streaming of numerous sports events and games directly from Cuba, allied to real-time league results and current player data and facts. Monetization and revenue from the Cuba sports section on the mobile app and webpage’s of SPORTTU and Cuba Ventures’ proprietary websites will be generated via up to three exclusive ad locations displayed to visitors across all markets and mobile carrier partners. SPORTTU and Cuba Ventures will jointly market and handle these ad placements. Cuba Ventures also expects an increase in web traffic across its legacy websites, as wireless subscribers seek more information about Cuba outside of the Sports world.
Juan Carlos Barrera, President of SPORTTU, said “there is an unprecedented opportunity to provide access to sports content from and to Cuba. We are excited to use sports as a means to further connect Cuba through our unique global sports content platform. Everyone knows the impact Cuba has on international sports as we see it first hand with the impact Aroldis Chapman is having on the World Series stage.”
Cuba Ventures’ CEO, Steve Marshall, commented, “The SPORTTU platform is like nothing we have ever seen as its content engine provides relevant and personalized content for sports fans across the world. It is perfect for delivering content for our customers who have a wide variety of sports interests coming to Cuba from all over the world.
“Travelucion Media owns the websites (www.Cuba-Sports.com) and (www.Cuba-Sport.com), being the world’s first online Cuba Sports focuses websites. The multibillion dollar sports media business is one that Cuba has been conspicuously absent from for over 50 years. Concurrently, we have seen through our alliances with Mercosur, Cuban Health and now SPORTTU that additional revenue streams from our media division will only increase going forward. We firmly believe that Cuban Sports content will be a big hit, not only with North American wireless subscribers, but worldwide. Some of the world’s most famous athletes have originated from Cuba, US Major League Baseball being just one example, with some of the highest paid Cuban born players. By joining forces with SPORTTU we will achieve a major milestone, using the latest technologies to update our legacy Cuba Sports websites, while simultaneously distributing this content on a worldwide stage, generating advertising revenue and fresh organic traffic for our network of 432 Cuba focused web properties.”
During the development of the original Cuba Sports websites, Travelucion Media´s team worked intimately with Cuba’s Inder (National Institute of Sports) and the Cuban sports minister. These decades old relationships place Cuba Ventures in the ideal position to provide Cuba Sports related web content to SPORTTU as a supplier of Cuba Sports content, distributed to a worldwide audience.
About SKYY Digital Media:
SKYY Digital Media Group, Inc. (www.skyydmg.com) headquartered New York City, with global offices in Brazil, Colombia, Mexico and India, empowers businesses with the ability to create personalized and engaging digital content experiences for their customers. The company has created a groundbreaking content technology platform which aggregates and categorizes large amounts of content. SKYY Digital Media Group is uniquely positioned to help business partners capitalize on the convergence of the technology, media and telecommunications industries.
SPORTTU (www.corporate.sporttu.com) is a subsidiary of SKYY Digital Media Group and builds the ultimate fan app (mobile and web) experience for telecommunications and media companies, sports teams and leagues, federations, universities, athletes and brands. Our partners have access to the SPORTTU global sports content engine and unique digital tools which create a comprehensive, customizable and personalized fan experience.
About Cuba Ventures Corp.:
Cuba Ventures Corp. (www.cubaventures.com) is a publicly traded Canadian company capitalizing on the growth and unique opportunities in the USD $3.5 billion per year Cuban travel and tourism industry. Travelucion Media (www.travelucion.com), a wholly owned subsidiary of Cuba Ventures, is a digital media and marketing company which owns a vast portfolio of Cuba related websites and online portals providing travel information, featuring individual web assets for Cuba’s popular cities and towns, online booking solutions and online reservations through proprietary software, catering to international visitors to Cuba. Travelucion’s online travel division is a duly licensed retail travel supplier handling millions of dollars in sales annually.
Travelucion’s 432 Cuba focused multilingual websites generate over 30 million page-views per year, directing traffic to the company’s online booking and e-commerce sites. Recently this traffic has become a cornerstone of the company’s assets, positioning it to direct highly targeted web traffic towards specific partnerships including the MOU with SPORTTU and Collaboration Agreement with Mercosur. Cuba Ventures will continue to monetize and develop its Cuba centric web traffic going forward. Travelucion’s websites cover all facets of Cuba including over 80 travel destinations, hotels & resorts, bed & breakfast, tours, car rentals, restaurants, as well as Cuban culture, history, music, celebrities, sports, medical treatments and more.
Travelucion’s revenues have been rapidly growing in the wake of the notable shift in American policy towards Cuba. With diplomatic relations now normalized and restrictions on qualified American travel to Cuba relaxed, opening of the multi-billion dollar travel market to the Caribbean nation is becoming a reality. Further, with President Obama having now legalized the sale of Cuban cigars, rum and foods, we see yet another illustration of improved relations with Cuban goods now available across North America, opening up an all new advertising opportunity for Cuban producers desirous of promoting their brands and products on a worldwide stage. Travelucion’s continued media dominance over the past two decades has provided Cuba Ventures with a competitive advantage in the burgeoning Cuba media space. With the relaxing of rules for American travelers to Cuba and the potential of further easing, along with recently announced sales of Cuban goods in the US, growth and investment opportunities are on the rise in Cuba.