SKYY Digital Media Group’s sports media tech vertical, SPORTTU, launches 3.0 platform to bring highly personalized sports content experiences for the fan thru mobile & web.
NEW YORK, Sept. 26, 2016 /PRNewswire/ — SKYY Digital Media Group Inc.’s sports vertical, SPORTTU (www.sporttu.com), announced today the launching of its 3.0 platform to bring highly personalized sports content experiences via mobile and web for the sports fan. SPORTTU provides a revolutionary media technology that enables telecommunications and media companies, professional leagues, teams, and brands to create the most comprehensive personalized sports content experiences for their customers. Consumers want personalized content experiences. SPORTTU’s media technology empowers businesses with the ability to white label their technology to deliver this personalized sports content experience through app or website.
Paul Feller, Chairman and CEO, said, “We are delighted to announce the launch of the 3.0 platform. SPORTTU spent five years building the largest media technology sports content engine that provides consumers and sports fans around the globe the ability to define and receive personalized sports news on any league, team or athlete from the top teams and events across the world. SPORTTU’s proprietary technology pulls from more than 25,000 global content sources, and covers 300+ sports, 17,000+ leagues, 382,000+ teams, and 3.1 million athletes. The platform’s capabilities provide the most comprehensive sports content websites and apps in the world.”
Unlike other sports media companies, SPORTTU offers this technology through a white label solution for businesses to use and deliver a wider range of sports content to their consumers and fans. SPORTTU is able to provide this comprehensive experience as the content engine covers top leagues, teams, athletes and events across major global markets delivering this experience in English, Spanish and Portuguese. SPORTTU will be adding additional languages in the coming months.
How SPORTTU’s Media Technology Revolutionizes Their Partners’ Businesses
Telecommunications Companies: Telcos now want to deliver content experiences, yet most are not content creating companies. SPORTTU gives telcos the opportunity to provide content rich experiences to their customers through an out of the box content rich sports solution.
Media Companies: Consumers now want personalized content experiences, and consume a lot of content. SPORTTU solves two pain points for media companies by offering their customers more content while delivering this experience in a personalized way.
Pro Leagues and Teams: Fans don’t want to use multiple apps or websites to get their news on their favorite leagues and teams. SPORTTU provides one place for fans to get news on their favorite leagues and teams.
HOW IT WORKS
STEP ONE: Business Partner decides what content they want to populate their app or website with, and provides branding guidelines to SPORTTU.
STEP TWO: SPORTTU provides the white labeled content rich app and/or website powered by SPORTTU’s media technology
STEP THREE: Partner launches and markets the app with SPORTTU’s support, requiring minimal staffing and technical assistance from the partner
The SPORTTU platform is a comprehensive digital offering for telecommunications and media companies, federations, brands, and sports leagues and teams. SPORTTU provides their partners with news, scores, photos, video, social content and organizational tools for their users. The SPORTTU platform is available across iOS, Android, and Web.
Follow favorite leagues, teams, and athletes for a personalized and curated global sports content experience.
Receive live scores, match recaps, and schedules across 340+ sports.
Enjoy video highlights, breaking news, and post-game galleries from premium news sources across the world.
Interact with fellow users through commenting, liking and sharing to social media channels.
BENEFITS TO SPORTTU PARTNERS
- Increasing brand affinity, awareness and reach through servicing their customers: Provide users one place to get all of their sports news in one location.
- Engagement: Users can engage with their favorite leagues, teams, athletes along with fellow fans.
- Revenue Opportunities: The SPORTTU platform creates additional revenue streams for its partners through native, video, email, web display, and sponsor ad placements.
- Video Content Distribution: The app and overall network increases the views of video content in a highly targeted way leading to increased interest, awareness, and ad revenue.
- Data Analytics: We generate comprehensive demographic and psychographic data insights on app users.
Juan Barrera, President, said “Personalization is a growing trend among consumers, yet the technology in the media industry hasn’t caught up with this trend. This is where we come in. Now every telecommunications and media company, and sports league and team can offer personalized sports content experiences to their customers using our technology.”
About SKYY DIGITAL MEDIA Group, Inc. (www.skyydmg.com): SKYY Digital Media Group (SKYY DMG) is headquartered in New York City, with global offices in Brazil, Colombia, Mexico and India. SKYY DMG empowers businesses with the ability to create personalized and engaging digital content experiences for their customers. The company has created a groundbreaking content technology platform which aggregates and categorizes large amounts of content. SKYY Digital Media Group is uniquely positioned to help business partners capitalize on the convergence of the technology, media and telecommunications industries.
About SPORTTU: SPORTTU is a subsidiary of SKYY Digital Media Group and builds the ultimate fan app (mobile and web) experience for telecommunications and media companies, sports teams and leagues, federations, universities, athletes and brands. SPORTTU partners have access to the SPORTTU global sports content engine and unique digital tools which create a comprehensive, customizable and personalized fan experience.
Forward-Looking Statements: Statements in this press release relating to plans, strategies, projections of results, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors. Although the company’s management believes that the expectations reflected in the forward-looking statements are reasonable, the company cannot guarantee future results, performance or achievements. The company has no obligation to update these forward-looking statements.